This is the very beginning of the project where you begin to brainstorm about what you think will need to happen in order for the project to come together. For example, using our wedding planning theme, we know that there are several things that need to occur in order to make this wedding come together seamlessly...so you begin listing them. There must be somewhere to have it, someone to open and close the facility, catering must be determined, what is the anticipated budget or cost that the family is looking to spend, etc. In fact, this can just be a list of items or bullet points that you know will need to be broken down more granularly later. Remember, this is just brainstorming to see what the main "things" are that need to occur for the project to be done correctly. This is where we look at how to begin adding shape to this wedding. We need to somehow bring it from conceptualization to reality, from thought process to paper. This is the rough framework of what we know will happen or at least what we think needs to happen. The planning phase is critical for getting started, but not critical for being 100% correct. We will refine as we go.